Get in touch with us and we will create a development strategy!
Need a loyal social media community for your brand?
Community
Key metrics
Social media specificities for community building
EXAMPLE
Thanks to the proper TOV, the members began to manifest themselves and share UGC more actively, and, what is more, they began to ask about the work of the Federation in comments, DMs, and on the website.
80K
439 467
Average coverage
0,6
2,35%
ER
Up to19K
Followers
We have turned the Russian Cycling Federation account into a community with a particular purpose: to make as many people as possible learn about cycling. As a result, in 2 months we have grown the community to:
Interest in online and offline events — from zero to mentioning in stories
EXAMPLE
Thanks to the good content marketing, the community members were not only actively involved in the brand life, but also took interest in its products: over the work period, we received an average of 4,814 website clicks from social media, and 2,430 event participants.
0,6
2,35%
Engagement rate
Up to16K
Followers
We have successfully implemented this format for the social media accounts of the MaxiPro construction hypermarket. In 6 months, we have grown the community to:
Social media specificities for community building
Content ratio: 50% of infotainment, 30% of engaging, 20% of selling content
01
All features of a product showcase in the selling area
03
All features of community in the infotainment and engaging areas